Tricia Smith

Tricia Smith

Town Hall Meeting With United Way Worldwide

Thursday, May 17
1:15 p.m. – 2:15 p.m.


Tricia Smith joined the United Way Worldwide US Team in mid-August 2017 as the Director of Small Cities Engagement and Performance. Tricia is responsible, with team member Ayanna Lewis, for managing the partnership with United Way state association leaders; engaging, advocating for and supporting the performance of smaller United Way markets; as well as playing a coordination role in United Way Worldwide crisis response efforts.

Tricia joined the UWW team after 15+ years leading the United Way Retirees Association (UWRA). As President and CEO of a national membership organization, Tricia was responsible for servicing a large customer base of individual members and United Ways, managing the organization’s operations, staff, volunteers, and fundraising campaigns; as well as a portfolio of programs, projects, initiatives and strategic endeavors.

Tricia has significant hands-on experience working directly with United Ways – largely geared to smaller United Ways – and has built relationships throughout the network. During her tenure, UWRA expanded network support (e.g., mentoring, endowment and planned giving assistance, interim staffing), grew Leadership giving, launched an endowment fund, engaged in strategic planning, published United Way history books, and instituted various technology and social media platforms. Under her leadership the association received several grants to support programmatic efforts using the rich experience and talents of United Way retirees, such as a retirement planning webinar series, role playing videos to assist the network with major giving/planning giving conversations, and a boomer/retiree initiative aimed at helping United Ways develop a strategy for their local community around this market segment.

Prior to coming to UWRA, Tricia’s qualifications included being a Community Planner writing the first Housing Assistance Plan for Centre County, PA, partnering on grants for older adults, and serving as a Research Consultant for a Life Care Retirement Communities Consulting firm. Tricia holds a BA in Sociology with a concentration in architecture from Catholic University, and an MS (Man-Environment Relations) and MRP (Regional Planning) from Penn State; and recently completed a Project Management Certificate program at George Mason University and holds a Project Management Professional (PMP) certification.